YourMembership

MAY 22, 2017

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].

Conference 210

Conference Communications Marketing Industry 210

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. For example: Position or professional specialty Career stage or aspiration Region, if local/state regulations are an issue Alumni of a specific course or certificate program Look at the geographic distribution of members to determine where you can plan local or regional meetups or conferences.

Event Planning 150

Event Planning Marketing Discount Conference 150

AMR Management Services

SEPTEMBER 21, 2023

Picture this: your association is gearing up to host a conference on industry insights. To navigate around this issue, you need a solid marketing strategy to get the word out… The post 3 Expert Marketing Strategies to Increase Event Attendance first appeared on AMR Management Services.

Strategy 94

Strategy Marketing Newsletter Conference 94

GrowthZone

MAY 22, 2017

It’s summertime and the 2017 association conference season is off to a great start. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Read the tip sheet: We’ve Got to Stop Meeting Like This and.

Tools 113

Tools Conference Marketing Proposal 113

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

WBT Systems

SEPTEMBER 12, 2017

Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience. It doesn’t happen.

Conference 210

Conference How To LMS Newsletter 210

SBI

APRIL 24, 2024

This call extends to the realm of conference planning, where creating spaces that are welcoming and accessible to all participants is paramount. To assist conference organizers, we’ve compiled a comprehensive DEI checklist covering various stages of event planning, from initial conceptualization to post-event feedback.

Conference 52

Conference Event Planning Committee Survey 52

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Freestone

FEBRUARY 21, 2024

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

Marketing 80

Marketing LMS Social Media Course 80

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 103

Email Marketing Survey Marketing Tools 103

MemberClicks

FEBRUARY 28, 2024

At first, you may find yourself nervous about planning a conference, but don’t worry; we’ve got you covered. As you plan your event, simplify the process by following our Conference Planning Guide for 2024. With a little direction, an artistic vision, and time, you can create an amazing conference.

Conference 52

Conference Event Planning Social Media Cost 52

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. The sessions and descriptions in this schedule are sourced from INBOUND’s conference attendee website. Gary Vaynerchuk.

Sample 100

Sample Marketing Conference New York 100

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

WBT Systems

AUGUST 1, 2017

Everyone knows that sitting in an audience listening passively to a speaker is not an effective way for adults to learn, yet that’s still the norm at many conferences and educational events. Let’s take a look at the benefits of flipped learning for conference attendees. Attendees enjoy an extended conference experience.

Education 225

Education Conference LMS Course 225

Association Analytics

AUGUST 3, 2022

The post Predict 2022 – Acumen User Conference – 10/26/22 appeared first on Association Analytics.

Conference 169

Conference Member Engagement Resources Strategy 169

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Higher Logic

JUNE 11, 2019

What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Make sure they know these resources exist, though (marketing automation can help with timely email reminders that showcase the value in the community).

Conference 218

Conference Library Resources Content 218

Velvet Chainsaw

APRIL 5, 2022

Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw. They provide the social proof needed to drive action. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Conference 106

Conference Revenue Discount Committee 106

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We want to increase the number of members attending our conferences.

Marketing 113

Marketing Newsletter Conference Recruiting 113

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

Strategy 52

Strategy Marketing millennials Social Media 52

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Associations Now

JUNE 21, 2023

Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various audiences. During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories.

Communications 84

Communications Marketing Library Examples 84

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Opportunities sell out.

Price 98

Price Tips Conference Cost 98

Velvet Chainsaw

AUGUST 9, 2023

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Conference 52

Conference Committee Recruiting Recruitment 52

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Association Success

SEPTEMBER 7, 2020

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Companies use their marketing dollars for sponsorships. What Sponsors Don’t Want. What Sponsors Do Want.

Conference 150

Conference Sample Revenue Social Media 150

MemberClicks

NOVEMBER 2, 2022

Fortunately, 85% of Americans own a smartphone (a 50% rise since 2011), and by giving your attendees the option to download a conference app, you can reduce overwhelm and increase their overall event satisfaction. You can then explore the 17 apps we’ve reviewed that will help you plan, implement, and evaluate your next conference with ease.

Conference 98

Conference Price Survey FAQ 98

HighRoad Solution

NOVEMBER 30, 2018

HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition. We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission.

Conference 116

Conference Marketing Revenue Communications 116

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Spark Consulting

NOVEMBER 14, 2013

The ASAE Marketing Section Council is conducting a short survey to measure interest in various marketing-related topics for purposes of supporting ASAE’s marketing educational efforts, including the types of sessions we’ll see at next spring’s 2014 Marketing, Membership & Communications Conference.

Marketing 150

Marketing Survey Conference Education 150

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. A conference hotel upgrade?

Marketing 192

Marketing How To Course Discount 192

Spark Consulting

MAY 27, 2014

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. conferences marketing membership presentations ASAE'

Marketing 150

Marketing Conference Tips Communications 150

Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance.

Marketing 59

Marketing Communications Conference How To 59

Higher Logic

JANUARY 15, 2020

There are so many great reasons for why I go to Higher Logic’s annual conference, Super Forum. I sat with technology people, like database maintenance and user experience professionals, association membership staff managing marketing automation at their organization, and my favorite, community managers. Breakout Sessions.

Conference 156

Conference Products Marketing Communications 156